MR. D AND DIZZO MADE A HIT IN THE EASTERN MARKET
From 3rd Jan for 1st week of the New Year, Dizzo sampling campaign in Eastern Provinces of Southern Vietnam began covering 20 pharmacies and 18 outlets of Pharmacity stores in Binh Duong, Dong Nai, Da Lat – Lam Dong. Mr. D and Dizzo brought free samples and countless attractive gifts to customers and pharmacies and attracted an impressive number of customers to participate. Aside from tasting Dizzo and delivering gifts, the project also features a consumer stimulation campaign, which breaks the current purchase habit from blister packs to boxes for the entire family, gradually turning Mr.D a household product.
The campaign was deemed successful when it met its objectives. “Khám phá vị cam Dizzo” took place in 20 pharmacies and 18 Pharmacity stores, reaching over 4,500 customers and distributing around 4,250 samples to consumers. The product message attracts customers, providing them the opportunity to taste the product and spread the message “With Dizzo, you can eat and drink comfortably without worrying about bloating or flatulence!” with a success rate of more than 100%, indicating the efficiency of the approach.
With these positive outcomes, the “Khám phá vị cam Dizzo” campaign seems set to explode across the Central and Northern areas in the coming months. Stay tuned, and don’t forget to enter to win free Dizzo samples from Mr. D!!!
